On 26 February 2020 the Climate Expo Twitter campaign was actively ramped up. The original account was inherited from the Communication Arts students at De Montfort University who organised the Expo in 2019, ‘It Takes a City to Raise a Child‘, with the theme of child poverty. By the end of those students’ university experience the account had 107 followers. Today, as of 12 March, the account has 299 followers, a gain of 192 new followers. As the following to followers rate is approximately 10% it is estimated that up to 1,000 new accounts have been followed as a result of a coordinated effort by the Twitter team. The secret is to follow as many accounts as possible, not just any account but qualified accounts, hand selected. On that day, or rather night, Twitter’s maximum following limit of 400 accounts per day was reached. The account also gained 214 re-tweets. As of 18 March @CommArtsDMU follows 1,388 accounts, has 405 tweets and a following of 317.


Following1,3881,000 approx.

A social media audience development plan was established in order to see which Twitter profile is following the @CommArtsDMU account, along with their profile name and Twitter handle.

Audience Development Plan – Twitter Team


Twitter Campaign
131 Followers as of 26/2/20
214 Tweets as of 26/2/20

Key Tweets

Below are a number of important key tweets starting from the end of the Expo in 2019. All tweets are climate related, so are all followings and followers.

Our first Twitter offering
We may have crossed Tipping Points
The Climate Symphony
Greta comes to Bristol
The Fossil-Fuel Subsidies Must End
Tech withdraws application in Alberta
Climate and Food
Climate Refugees
The Example of Denmark
Greenland is melting
The largest solar thermal plant in the world
The example of Copenhagen
The UN Climate Change Report was too Optimistic
Pesticide linked to brain damage in children
Indigenous people are fighting for their survival
The invisible killer of air pollution
Surviving the 21st Century
Heathrow third runway ruled illegal over climate change
UK weather: This is not normal flooding
Amazon close to irreversible tipping point
Oil investments are the new tobacco
This is not a lake: Flooding in Leicester