On 26 February 2020 the Climate Expo Twitter campaign was actively ramped up. The original account was inherited from the Communication Arts students at De Montfort University who organised the Expo in 2019, ‘It Takes a City to Raise a Child‘, with the theme of child poverty. By the end of those students’ university experience the account had 107 followers. Today, as of 12 March, the account has 299 followers, a gain of 192 new followers. As the following to followers rate is approximately 10% it is estimated that up to 1,000 new accounts have been followed as a result of a coordinated effort by the Twitter team. The secret is to follow as many accounts as possible, not just any account but qualified accounts, hand selected. On that day, or rather night, Twitter’s maximum following limit of 400 accounts per day was reached. The account also gained 214 re-tweets. As of 18 March @CommArtsDMU follows 1,388 accounts, has 405 tweets and a following of 317.
A social media audience development plan was established in order to see which Twitter profile is following the @CommArtsDMU account, along with their profile name and Twitter handle.
Below are a number of important key tweets starting from the end of the Expo in 2019. All tweets are climate related, so are all followings and followers.